Digital product
strategy that moves
the needle.
Goodlife Design ConsultingProduct strategy, product management, UX, and customer experience leadership for companies that need to launch smarter, grow faster, and build with intention.
Partnering with growth-stage companies, enterprise teams, and media organizations to bring senior-level product thinking to their most important digital challenges — from initial discovery through launch.
ABOUT
Agency speed.
Client-side
accountability.
I'm David Bonavita — a digital product leader with over 15 years spanning agency and client-side roles across media, retail, financial services, healthcare, and real estate.
I've launched websites, mobile apps, and digital products at companies including Condé Nast, NBCUniversal, Heady, Omnicom, Barnes & Noble, and Citibank — consistently meeting and exceeding business objectives.
My work covers the full product lifecycle: from research and strategy through execution and optimization. I bring the rigor of a seasoned PM and the instincts of a founder who built a product discipline from the ground up.
I work best with teams that want a true thought partner: someone who can think at the strategic level while rolling up their sleeves to drive execution. If your company is navigating a product pivot, scaling a digital platform, or needs a senior voice to align stakeholders and move faster — that is exactly the work I do.
CORE EXPERTISE
What I bring
to every engagement.
Every engagement is different, but the fundamentals stay the same: clear thinking, structured process, and a bias toward outcomes over activity. Below is a breakdown of the disciplines I bring to consulting work.
Good strategy starts with the right questions. I work with leadership teams to define product vision, build actionable roadmaps, and run discovery processes that surface real user needs before a line of code is written. My approach draws on competitive analysis, stakeholder alignment workshops, and opportunity sizing to ensure every product decision is grounded in evidence, not assumption.
Product Strategy
User experience is not a deliverable — it is a discipline. I bring deep fluency in qualitative and quantitative research methods, information architecture, interaction design, usability testing, and prototype development. I have led UX efforts for consumer-facing platforms serving millions of users, and I design for clarity, accessibility, and conversion at every stage.
UX & CX Expertise
Launching a product without a clear go-to-market strategy is one of the most common and costly mistakes in digital. I partner with marketing, sales, and product teams to define launch sequencing, identify growth levers, and build feedback loops that allow for rapid optimization post-launch. From beta programs to full-scale rollouts, I have managed launches across web, mobile, and emerging channels.
Go-to-Market
The most complex product challenges are people challenges. I specialize in aligning engineering, design, data, and business stakeholders around a shared vision and a clear plan. I have led cross-functional teams of 20 or more across distributed and hybrid environments, building the trust and communication structures that allow fast-moving teams to ship with confidence.
Cross-Functional Leadership
Intuition has its place, but data builds the case. I use analytics platforms, A/B testing frameworks, OKR structures, and experimentation roadmaps to help teams make prioritization decisions they can defend. I have designed measurement frameworks for everything from editorial content performance to e-commerce conversion funnels.
Data-Driven Prioritization
I have hands-on experience integrating large language models and AI-enabled workflows into real product environments. My current focus includes Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) as emerging disciplines that are reshaping how users discover content and how digital products need to be architected to remain visible in AI-powered search environments.
AI & Emerging Technology
BRANDS
Some of the brands I’ve worked with over the years.
